GameStop, a renowned name in the gaming retail industry, ventured into the world of cryptocurrencies by launching its native digital currency, designed to revolutionize gaming and digital asset ownership. Capitalizing on its widespread brand recognition, GameStop crypto aims to create an ecosystem that empowers gamers and investors alike, fostering a community-driven marketplace for NFTs, virtual goods, and in-game items. Emerging from the GameStop stock saga of early 2021, this cryptocurrency reflects a shift towards decentralisation and empowers users within the gaming industry. It leverages blockchain technology to ensure transparency, security, and immutable ownership of digital assets. GameStop's crypto strives to enhance the gaming experience by enabling seamless transactions and rewards for its users while supporting a decentralised economy around its platform.