Holoride is an innovative cryptocurrency designed to revolutionise in-car entertainment by integrating blockchain technology with virtual reality (VR) experiences. Originating as part of Audi's accelerator programme in 2018, holoride leverages the power of blockchain to create a decentralised content ecosystem for immersive backseat experiences. The platform utilises a unique combination of real-time data inputs from moving vehicles and VR content to produce captivating experiences synchronised with the movement of the car. Holoride's cryptocurrency, the RIDE token, functions as a utility token within its ecosystem, facilitating transactions and incentivising content creators. The project aims to enhance passenger journeys, making them more enjoyable and engaging, while also creating new avenues for content producers and automotive manufacturers to collaborate and generate value.