The Juventus Fan Token (JUV) is a digital asset introduced by the renowned Italian football club Juventus in collaboration with Socios.com, a blockchain-based fan engagement platform. Launched in 2020, JUV is built on the Chiliz blockchain and is designed to enhance fan interactions by providing a voice in certain club decisions through voting polls. This tokenises fan engagement, allowing supporters worldwide to influence minor club decisions, access exclusive promotions, participate in interactive experiences, and earn rewards. The JUV token exemplifies how technology can bridge the gap between sports clubs and their global fan base, ensuring fans feel more connected and involved. It operates in the ever-evolving crossover between sports and digital currencies, reflecting the growing trend of utilising blockchain to revolutionise fan experiences.