The FC Barcelona Fan Token (BAR) is a digital asset created in collaboration with Chiliz, a leading blockchain provider for the sports and entertainment industries. It was launched on the Socios.com platform with the purpose of enhancing fan engagement by empowering supporters of the FC Barcelona football club to participate in certain decision-making processes and access exclusive rewards. The BAR token enables fans to engage in polls related to club decisions, earn rewards through various fan challenges, and gain access to unique experiences and merchandise. By holding and using these tokens, supporters become part of an interactive club community, influencing non-critical club decisions and fostering a deeper connection with their favourite team.