Rewards users with BAT for their attention when they view ads in the Brave browser
Allows advertisers to get better ROI by accurately targeting and measuring user engagement
Provides publishers with a higher revenue share by eliminating intermediaries
Facilitates micro-payments directly to content creators by fans and supporters
Reduces fraudulent activities in advertising through blockchain transparency
Preserves user privacy by leveraging anonymized, aggregated ad metrics
Can be used by users to obtain premium content or services on the Brave platform
Incentivises advertisers to create more engaging and less intrusive ads
Allows the trade of BAT in the cryptocurrency markets
Could potentially serve as a model for future web standards for privacy-respecting ads.
News
No News Found
No News Found
About
Basic Attention Token (BAT) is a revolutionary digital advertising platform that aims to address the inherent flaws in the existing online advertising landscape. Established by Brendan Eich, the co-founder of Mozilla and creator of JavaScript, BAT is integrated with the Brave browser, which is designed to be fast, privacy-oriented, and to block intrusive ads and trackers. BAT is an ERC20 token on the Ethereum blockchain that enables advertisers to pay for user attention and rewards users for viewing ads, thereby creating a more efficient and equitable marketplace. Users'engagement with ads is anonymously monitored, and publishers are rewarded accordingly, all without compromising on privacy—a novel approach that seeks to bring fairness back to the digital advertising space.
Rewards users with BAT for their attention when they view ads in the Brave browser
Allows advertisers to get better ROI by accurately targeting and measuring user engagement
Provides publishers with a higher revenue share by eliminating intermediaries
Facilitates micro-payments directly to content creators by fans and supporters
Reduces fraudulent activities in advertising through blockchain transparency
Preserves user privacy by leveraging anonymized, aggregated ad metrics
Can be used by users to obtain premium content or services on the Brave platform
Incentivises advertisers to create more engaging and less intrusive ads
Allows the trade of BAT in the cryptocurrency markets
Could potentially serve as a model for future web standards for privacy-respecting ads.
News
No News Found
No News Found
About
Basic Attention Token (BAT) is a revolutionary digital advertising platform that aims to address the inherent flaws in the existing online advertising landscape. Established by Brendan Eich, the co-founder of Mozilla and creator of JavaScript, BAT is integrated with the Brave browser, which is designed to be fast, privacy-oriented, and to block intrusive ads and trackers. BAT is an ERC20 token on the Ethereum blockchain that enables advertisers to pay for user attention and rewards users for viewing ads, thereby creating a more efficient and equitable marketplace. Users'engagement with ads is anonymously monitored, and publishers are rewarded accordingly, all without compromising on privacy—a novel approach that seeks to bring fairness back to the digital advertising space.
Search
