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Active addresses, sometimes referred to as active users, measure the number of unique wallets interacting with a blockchain over a given period, typically daily or monthly. This includes wallets that send or receive tokens, interact with smart contracts, or participate in on-chain activity.
Each address counts once, regardless of how many transactions it initiates. That makes this metric a good approximation of user engagement, though it doesn’t always perfectly reflect the number of real individuals due to multi-wallet usage.
Active users are a direct signal of protocol engagement and network activity. While metrics like price or market cap reflect investor sentiment, active users reflect utility, the number of people using the blockchain to do something.
Whether it's swapping tokens, minting NFTs, using a DeFi app, or staking assets, rising user activity typically signals increasing utility, awareness, or adoption.
For early-stage protocols, tracking active users helps measure growth. For mature networks, it helps gauge retention and ongoing relevance.
This metric is also key to evaluating product-market fit. If active users are growing steadily, especially alongside revenue and transactions, it's a sign that the protocol is solving real problems and attracting users for more than just incentives.
A consistent increase in active users suggests expanding demand, growing community engagement, or successful adoption strategies. If growth is accompanied by healthy metrics like fee revenue or on-chain volume, it points to strong fundamentals.
Flat or declining user counts may reflect market cycles, reduced incentives, or competition from other protocols. That doesn't necessarily indicate weakness, but it does warrant closer monitoring, especially if other metrics are also trending downward.
Since one user can hold multiple wallets, and bots can generate traffic, this metric should be evaluated in context with things like transaction quality, fees, and protocol-specific usage data.